https://sorareid.com/work daily 0.75 2026-02-22 https://images.squarespace-cdn.com/content/v1/69235ee068b9780fddaa3b99/1771721414624-YOOZDR10EYYQV8S33UIB/Saie-Makeup-Review-2-1024x1024.webp Work - Saie Beauty Engaged as a freelance producer to support influencer marketing and brand partnerships initiatives for Saie Beauty. Lead coordination of premium PR mailers and curated gifting experiences for high-profile influencers and celebrity partners. Provided production support during New York Fashion Week, developing elevated show gifting and brand-aligned touch points. Contributed to the execution of the Saie x NY Kicks collaboration, supporting cross-functional coordination and partnership activation. https://images.squarespace-cdn.com/content/v1/69235ee068b9780fddaa3b99/1766073394171-HK3G0QNJYL7323E1MWZV/Screenshot+2025-12-18+at+4.56.25%E2%80%AFPM.png Work - LAMBORGHINI x SONUS FABER Project: House of Sound – Chelsea Role: Lead Creative Producer (Freelance) Location: New York City Duration: Two-night experience Produced and led the House of Sound, an immersive, multi-room experience celebrating the long-standing collaboration between Sonus faber and Lamborghini, rooted in Italian heritage, craftsmanship, and sound. Working as the lead freelance producer, I oversaw the project end-to-end — from concept development and spatial planning through execution and on-site leadership — delivering a high-impact experience on a highly constrained budget. The experience transformed a Chelsea space into a series of curated environments, including a Temerario showcase, listening rooms, a cinema-style wine tasting, a live artist activation, and an Ad Personam customization room. Across two nights, the event engaged press, partners, and invited guests through sound, design, and storytelling, creating an intimate yet elevated brand world. https://images.squarespace-cdn.com/content/v1/69235ee068b9780fddaa3b99/1766602828006-77AVF55Z5EG6RY0KB23W/Screenshot+2025-11-23+at+1.40.49%E2%80%AFPM.png Work - LILLY PULITZER x KEY WEST Project: Lilly Pulitzer SS 26' FASHION SHOW & BRAND EVENT Role: Lead Creative Producer Location: Casa Marina Hilton Hotel, Key West, Florida Produced a destination brand experience in Key West for Lilly Pulitzer, designed to celebrate the brand’s vibrant heritage, resort lifestyle, and signature sense of color and play. Led creative production and on-the-ground execution across the event, overseeing logistics, vendor coordination, and guest experience in a dynamic, outdoor environment. The experience brought together brand storytelling, fashion, and place, creating an immersive setting that reflected Lilly Pulitzer’s identity while offering guests a relaxed yet elevated coastal escape. Working closely with the brand and production partners, I managed timelines, on-site operations, and execution details to ensure a seamless experience that felt effortless, joyful, and true to the Lilly Pulitzer world. https://images.squarespace-cdn.com/content/v1/69235ee068b9780fddaa3b99/1766612413826-YAOORX32F1B4X2IKMIQK/IMG_0199.jpg Work - KAO GROUP - Kms Hair Project: KMS Hair Evolution Photo & Video Shoot Role: Lead Creative Producer (With Reflex Group) Led the end-to-end production for KMS Hair’s global brand reinvention, overseeing all aspects of creative and operational execution. Managed concept development, casting, budgeting, location scouting, and the selection of photographers and videographers, while producing two five-day model and product shoots in Manhattan. Delivered final campaign photo and video assets supporting the brand’s updated global identity. https://images.squarespace-cdn.com/content/v1/69235ee068b9780fddaa3b99/1766602831440-ZXAUUHMVCY53B3XLG4YF/Screenshot+2025-12-24+at+1.57.26%E2%80%AFPM.png Work - ISSEY MIYAKE Project: L’Eau d’Issey 30th Anniversary Celebration Role: Lead Creative Producer (Reflex Group) Location: New York City Produced an intimate anniversary experience honoring the vision and legacy of Issey Miyake, celebrating 30 years of L’Eau d’Issey through art, sound, and thoughtful cultural storytelling. Working as the sole producer on the project, I led all aspects of production from concept through execution, managing planning, budgeting, vendor coordination, and on-site delivery. The evening featured specially commissioned artwork by Luiz Zerbini and a live musical performance by Paris-based Playtronica, creating a refined and immersive atmosphere aligned with the brand’s philosophy. Fluent in Japanese, I supported clear communication and cultural alignment throughout the production process, helping ensure the experience remained true to Issey Miyake’s heritage, values, and design ethos. The result was a restrained, elegant celebration that honored the brand’s history while offering guests a deeply considered and memorable moment. https://images.squarespace-cdn.com/content/v1/69235ee068b9780fddaa3b99/1766602814007-S7Q8FZNA91FWEHAKRPN1/Screenshot+2025-11-23+at+2.01.03%E2%80%AFPM.png Work - ABC Carpet & Home Project: Where Magic Comes Home Role: Creative Producer (Reflex Group) Location: New York City Produced a series of campaign assets for ABC Carpet & Home’s rug collections, including a promotional video and still imagery rooted in the brand’s heritage and deep ties to New York City. Led creative production from concept development through final delivery, partnering with the brand and creative team to translate ABC’s history, craftsmanship, and sense of place into a cohesive visual campaign. Oversaw production planning, location coordination, shoot execution, and asset delivery, ensuring the final content reflected the warmth, magic, and character central to the ABC world. https://images.squarespace-cdn.com/content/v1/69235ee068b9780fddaa3b99/1773245543627-WCU2RHD2FE1EIXOVBAPQ/Screenshot+2026-03-11+at+12.11.42%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/69235ee068b9780fddaa3b99/1773245586614-8ILO0WZCI8U8Q53WNHLD/3-AMANO-POSTER-Vogue.webp Work https://images.squarespace-cdn.com/content/v1/69235ee068b9780fddaa3b99/1766604168537-G1Y9G5WABCIG37H3EIW3/1758211628722.jpg Work - TORY BURCH - SUBLIME Talent: Kendall Jenner Project: Sublime Fragrance Role: Creative Producer / Project Manager Scope: Post-Production & Asset Release Led project management across post-production, editing, and final delivery for campaign assets featuring Kendall Jenner for Tory Burch’s Sublime fragrance. Oversaw the coordination of edits, reviews, approvals, and timelines across internal teams, creative partners, and stakeholders, ensuring assets were refined, aligned, and delivered on schedule. Managed the release process across channels, supporting a smooth rollout of campaign imagery and video while maintaining consistency with brand standards and creative intent. This role required precision, discretion, and clear communication at every stage, guiding high-profile talent assets through final edit and release with accuracy, efficiency, and trust. https://images.squarespace-cdn.com/content/v1/69235ee068b9780fddaa3b99/1766603687090-9ARBSRC7XV2N6GMORYZK/68e6604d813ed617341828.jpg Work - LILLY PULITZER NYFW Project: The Lilly Pulitzer Vault Launch Role: Lead Creative Producer (Freelance) Location: New York City Context: New York Fashion Week Produced the launch of The Lilly Pulitzer Vault, an immersive Fashion Week experience celebrating the brand’s legendary archival prints and iconic silhouettes. Working as the sole freelance producer, I led the project end-to-end, from creative planning and spatial execution through on-site delivery, translating the brand’s heritage into a vibrant, multi-layered installation. The experience featured original prints, designs, and sketches from the Lilly Pulitzer archives alongside brand-inspired activations, guest moments, and tropical scenography that brought the Vault to life. The launch unfolded as a high-energy Fashion Week activation, followed by an exclusive VIP dinner in the heart of New York City. In addition to the physical experience, the project included the production of a digital invitation and social content to support guest engagement and extend the launch across digital channels. This project required full ownership across concept execution, budgeting, vendor coordination, installation, and guest experience, delivering a high-impact brand moment that honored Lilly Pulitzer’s legacy while introducing the Vault to a new generation. https://images.squarespace-cdn.com/content/v1/69235ee068b9780fddaa3b99/1766604307578-1M25BUPTWOXNWR6738ZJ/ab67616d0000b2733ac5f201998caabb651ce4eb.jpg Work - Tainy × Yoshitaka Amano - Album Art Collaboration Project: Album Art Collaboration Role: Creative Producer / Collaboration Manager Scope: Art & Music Crossover Produced and managed a cross-cultural collaboration between Grammy-winning producer Tainy and renowned Japanese artist Yoshitaka Amano, bringing Amano’s iconic visual language into the world of contemporary music through album artwork. Led production and collaboration management across artists, teams, and stakeholders, coordinating creative alignment, timelines, approvals, and asset delivery. Served as a central point of communication to ensure the integrity of both artistic visions while guiding the collaboration from concept through final execution. This project required thoughtful stewardship of two distinct creative worlds, music and fine art, balancing artistic respect, logistics, and production precision to deliver a final artwork that honored Amano’s legacy while supporting Tainy’s musical narrative. https://images.squarespace-cdn.com/content/v1/69235ee068b9780fddaa3b99/1766073209923-AIPSZPL6ZX0OLNPT07T2/Screenshot+2025-12-18+at+4.52.23%E2%80%AFPM.png Work - DKNY - 24/7 Fragrance Visual Merchandising Project: 24/7 Fragrance Launch Role: Lead Creative Producer (Reflex Group) Scope: In-Store Visual Merchandising Produced the in-store visual merchandising outposts for DKNY’s 24/7 fragrance launch, working closely with a single designer to bring the concept to life across small, medium, and large retail formats. Led production and execution end-to-end, overseeing design translation, fabrication planning, and final delivery. The outposts featured chrome structural elements paired with a dynamic video backwall, creating a bold, modern retail presence that reflected the energy and attitude of the 24/7 fragrance. This project required hands-on production leadership and close collaboration, balancing strong visual impact with scalability across multiple retail environments. https://images.squarespace-cdn.com/content/v1/69235ee068b9780fddaa3b99/1766610626930-GI2I9HSWUUW824QWADSD/63c886fa33093716295038.jpg Work - BUXOM Project: PLUMP SHOT™ Collagen-Infused Lip Serum Campaign Role: Creative Producer & Lead Client Manager (Reflex Group) Produced the campaign assets for the launch of Buxom’s PLUMP SHOT™ Collagen-Infused Lip Serum. Led creative production from early concept and storyboard development through shoot execution and final delivery, partnering closely with the client to translate brand ethos into a bold, cohesive visual campaign. On set lead producer. https://images.squarespace-cdn.com/content/v1/69235ee068b9780fddaa3b99/1766609623555-P3Y4ZYLN6B3A8KLSJ66V/Screenshot%2B2025-12-24%2Bat%2B2.19.15%25E2%2580%25AFPM.png Work - CHOPARD Project: Fifth Avenue Boutique Grand Opening Role: Creative Producer / Content Lead (Reflex Group) Location: New York City Scope: Social & Event Content Coverage Developed the storyboard and content plan for social media coverage of Chopard’s Fifth Avenue boutique grand opening, guiding the capture and rollout of real-time event content. Led and managed the content team responsible for video and photography, overseeing production flow, shot priorities, and rapid turnaround to ensure timely delivery aligned with the brand’s visual standards. The coverage captured the atmosphere of the evening and featured appearances by Uma Thurman, Pete Davidson, and Katie Holmes, among other guests. This role focused on translating the live experience into polished, social-first content through clear direction, coordination, and execution. https://images.squarespace-cdn.com/content/v1/69235ee068b9780fddaa3b99/1766603666850-3YGRM0XBNC89G80O9CJX/60581e391f176974137209.jpg Work - LANCER Client: Lancer Skincare Role: Creative Producer & Lead Client Manager (Reflex Group) Produced ongoing photo and video content for Lancer’s digital channels while supporting Instagram and Facebook strategy focused on increasing engagement. Supported content production across shoots and asset delivery, ensuring consistency with brand tone and visual identity across all digital touchpoints. https://images.squarespace-cdn.com/content/v1/69235ee068b9780fddaa3b99/1766073485888-ZXOMT3QARMT9U088586V/Screenshot+2025-12-18+at+4.57.51%E2%80%AFPM.png Work - ETAM Lingerie - US Launch Activation Project: U.S. Market Launch Role: Lead Creative Producer (Reflex Group) Location: New York City Scope: Experiential, Mobile Activation, App Production Led the end-to-end production of Etam’s U.S. launch activation in New York City, serving as the sole producer on the project. Oversaw creative production, technical coordination, and on-the-ground execution for a multi-layered brand experience introducing the French lingerie brand to the American market. The activation centered around a custom-designed and coded mobile experience that allowed participants to track a branded Etam truck as it moved through the city. Managed app development coordination, logistics, and vendor management. The campaign successfully combined digital and physical touchpoints to generate excitement, visibility, and brand awareness during Etam’s U.S. debut. https://images.squarespace-cdn.com/content/v1/69235ee068b9780fddaa3b99/1766603205477-QL2V0FA9P3H1AOZJML4X/pink-tutu_600x.webp Work - ATSUYO ET AKIKO Role: Creative Producer & Designer Location: New York City Scope: Shoot Production, Website Design, Pop-Up Support Partnered with Atsuyo et Akiko to produce a brand shoot, refresh the company website, and support the planning and organization of a Soho pop-up. Led creative production for the shoot, overseeing photography, casting, and asset delivery to ensure visuals aligned with the brand’s playful, design-forward identity. Designed and built the brand’s website to support storytelling, product presentation, and an elevated digital presence. In parallel, assisted with the organization of a Soho pop-up, supporting logistics, visual presentation, and on-site coordination to translate the brand experience into a physical retail moment. This work combined creative direction, production management, and thoughtful execution across digital and in-person touchpoints. https://images.squarespace-cdn.com/content/v1/69235ee068b9780fddaa3b99/1766608001272-14DX1TNFD545258E8RKK/mcdonalds-mccrispy-strips-review_what-are-mccrispy-strips.webp Work - MCCRISPY STRIPS Project: McCrispy Strips Role: Project Manager Served as the primary project manager on the McCrispy Strips campaign during time at Wieden+Kennedy New York, supporting one of McDonald’s largest integrated launches of the year. Acted as the central operational lead across a multidisciplinary team of 15–20 creatives, producers, strategists, and external partners, overseeing timelines, workflows, and delivery across multiple workstreams. Managed project planning, coordination, and communication from early development through final rollout, ensuring alignment across teams and adherence to launch deadlines. In addition to McCrispy Strips, supported project management across multiple McDonald’s campaigns during this period, contributing to the delivery of high-volume, fast-paced brand work at global scale. This role required precision, adaptability, and clear leadership, balancing creative ambition with operational rigor within a complex agency environment. https://images.squarespace-cdn.com/content/v1/69235ee068b9780fddaa3b99/1766603748156-8EIHTMS5SUBN8I37KAD8/Screenshot+2025-12-24+at+2.15.32%E2%80%AFPM.png Work - LBV. Role: Creative Producer (Reflex Group) Scope: Campaign Shoot Production Produced the campaign shoot for New York–based women’s ready-to-wear brand LBV, supporting the launch of a new collection rooted in a modern, accessible approach to luxury. Led the project end-to-end, from early concept development and brand alignment through shoot execution, post-production, and final asset delivery. Oversaw all aspects of production, including creative planning, prop sourcing, casting of models and crew, on-set management, and coordination through post-production. The final photo assets supported the brand’s campaign launch and website rollout, translating LBV’s vision of approachable luxury into a cohesive, elevated visual identity. https://images.squarespace-cdn.com/content/v1/69235ee068b9780fddaa3b99/1773245680902-J3D3H5MFX3P8XESOR82B/Vampire.Hunter.D.full.53577.webp Work https://images.squarespace-cdn.com/content/v1/69235ee068b9780fddaa3b99/1766610346513-DOD21QOBGPUMQLV83MZV/Screenshot+2025-12-24+at+4.04.56%E2%80%AFPM.png Work - Stars & Stripes Experience — Destination Event Production Role: Event Producer (Kapture Vision) Location: Cabo San Lucas Scope: Destination Event, Live Production Served as an on-site event producer for the Stars & Stripes Experience, a four-day destination event combining a fishing tournament, golf tournament, and live music festival in Cabo San Lucas. Supported live production and on-the-ground execution across multiple event components, including guest experience, programming, and logistics, contributing to a large-scale charitable event that has raised over $45 million for children and families in need. The experience blended world-class hospitality, music performances, and local cultural elements within a multi-day destination format. This role provided hands-on experience producing complex, high-profile events in an international setting, requiring coordination across teams, venues, and programming while maintaining a seamless guest experience. https://images.squarespace-cdn.com/content/v1/69235ee068b9780fddaa3b99/1766610350566-2LDK8AQ5SFFHEF8PQQSG/Screenshot+2025-12-24+at+4.05.17%E2%80%AFPM.png Work - HUMANE SOCIETY GALA Project: Annual Fundraising Gala Served as an event producer on a six-person production team for the San Diego Humane Society’s black-tie fundraising gala, welcoming over 400 guests and more than 200 dogs for an evening in support of the organization’s mission. Supported planning and execution across guest experience, programming, and on-site logistics, contributing to a large-scale event that blended elegance, warmth, and purpose. The evening featured dog-centered activations, immersive photo moments, a guided headquarters tour, and an outdoor program under the stars. The gala successfully brought together community, compassion, and celebration—raising funds and awareness for the Humane Society while delivering a thoughtfully produced, high-impact experience for both human and four-legged guests. https://images.squarespace-cdn.com/content/v1/69235ee068b9780fddaa3b99/1766609826257-0IYQST45UOY2U2VYA6QP/b083fe9562de189287481c.jpg Work - MET GALA - Manus x Machina Event: Met Gala Role: Special Events Coordinator (Intern) Location: New York City Supported the Special Events team at The Metropolitan Museum of Art during the 2016 Met Gala season, assisting with event planning, celebrity coordination, and on-site operations. Contributed to the execution of the Met Gala and over 30 additional events ranging from intimate gatherings to large-scale functions with up to 2,000 guests. Assisted with press coordination, guest flow, catering, security, and venue operations, gaining early exposure to high-profile event production within a museum and cultural institution setting. https://images.squarespace-cdn.com/content/v1/69235ee068b9780fddaa3b99/1766610344012-CN4ARFZCJFMSJHWAQFFY/Screenshot+2025-12-24+at+4.02.56%E2%80%AFPM.png Work - Greek Islands Yacht Experience Role: Production Support (Kapture Vision) Location: Greece Scope: Destination Event Support Provided production support for a luxury destination experience in the Greek Islands, assisting with event preparation and on-site details as part of the Kapture Vision team. Contributed to guest-facing elements, including the coordination and delivery of curated event items, supporting a multi-location experience that spanned a private yacht journey and a hillside villa setting. The experience featured refined hospitality, thoughtful styling, and immersive moments designed to highlight the beauty and culture of the Greek Islands. This role offered hands-on exposure to destination event production and high-touch luxury experiences in an international setting. https://sorareid.com/about daily 0.75 2025-12-19 https://images.squarespace-cdn.com/content/v1/69235ee068b9780fddaa3b99/2ac953ca-36fd-4505-aa56-1e3f8298df51/IMG_0148.jpg https://sorareid.com/privacy-policy daily 0.75 2025-11-23 https://sorareid.com/services daily 0.75 2025-12-18 https://images.squarespace-cdn.com/content/v1/64ee0f6c5ecec6485bd7abf2/c135bd7f-ad44-43be-bdac-c3af1b3bb3ab/Stocksy_comp_3990072a.jpg Inquire A woman sitting on the floor with her knees drawn up to her chest, covering her face with her hands, bathed in red lighting. https://images.squarespace-cdn.com/content/v1/64ee0f6c5ecec6485bd7abf2/6d49ac0b-5d55-4c8e-b4c7-8a137d440b0c/Stocksy_comp_2358899a.jpg Inquire A beige pillar candle on a rough stone, with dried wheat stalks held by a person's hand, set against a neutral background with a glass and a round mirror. https://images.squarespace-cdn.com/content/v1/64ee0f6c5ecec6485bd7abf2/d839384f-d1b6-4c8f-95c8-93bebb6ce443/Stocksy_comp_2821995a.jpg Inquire A person is bent over with their back facing the camera, wearing a light green sleeveless top and matching green pants. A large red flower with a yellow spike is placed through their back, creating an artistic and abstract composition. https://images.squarespace-cdn.com/content/v1/64ee0f6c5ecec6485bd7abf2/c08860d2-727e-4c9d-a3b6-65206138e502/Stocksy_comp_5249826_2.jpg Inquire An arrangement with a large, irregular white gourd as the base, a small green prickly pear cactus on top, a sprig of green fern-like leaves to the left, and a small cluster of pink and white flowers with pearl-like elements at the bottom left. https://images.squarespace-cdn.com/content/v1/64ee0f6c5ecec6485bd7abf2/9b792e87-914c-4f68-b584-d71c950876d1/Stocksy_comp_3322093a.jpg Inquire A person with dark skin and short curly hair leaning back on a wooden chair with their head tilted back and eyes closed. They are wearing a white long-sleeved shirt and beige pants, with arms hanging down towards the floor. https://images.squarespace-cdn.com/content/v1/64ee0f6c5ecec6485bd7abf2/5367f88b-f454-47be-afca-dd5b6dd8233c/Stocksy_comp_4506244a.jpg Inquire Still life composition with glass of milk, a spoon, and geometric stone and glass objects on stacked concrete slabs. https://images.squarespace-cdn.com/content/v1/64ee0f6c5ecec6485bd7abf2/6adf8c8a-75f0-4603-b581-f7b18be0c28f/Stocksy_comp_4331704a.jpg https://sorareid.com/home daily 1.0 2026-01-06 https://images.squarespace-cdn.com/content/v1/69235ee068b9780fddaa3b99/1a23bff4-feba-449a-a14d-981efc0f7738/be3b231c2a8f81308bb59cbf01e53da3.jpg https://images.squarespace-cdn.com/content/v1/69235ee068b9780fddaa3b99/bbb65ae2-7c01-491b-8579-44d27d1e8b26/Kendall-Jenner-Tory-Burch-Sublime-Fragrance-081924-b7a659e66ff44ed5b4a6ce6927fe4b4f.jpg https://images.squarespace-cdn.com/content/v1/69235ee068b9780fddaa3b99/03bf38a8-653c-4e06-ad4b-bd668c51456c/63c886fa33093716295038.jpg https://images.squarespace-cdn.com/content/v1/69235ee068b9780fddaa3b99/aa43056d-e78e-4c77-b299-0085154c34a9/Screenshot+2025-12-26+at+4.37.39%E2%80%AFPM.png https://sorareid.com/inquire daily 0.75 2025-12-24 https://images.squarespace-cdn.com/content/v1/69235ee068b9780fddaa3b99/bde02b42-4310-46d0-b3bd-035a62ab5acc/Screenshot+2025-12-24+at+2.15.32%E2%80%AFPM.png