About Sora

Sora Reid is a New York–based creative producer and experiential designer working across luxury, fashion, beauty, art, and culture. With over seven years of experience, she produces work that spans brand events, experiential activations, digital campaigns, photo and video shoots, fashion shows, art exhibitions, and film.

Sora’s approach is both strategic and hands-on. She collaborates closely with clients to shape narrative and creative direction while overseeing production logistics, timelines, budgets, and cross-functional teams. Known for her calm leadership style and strong creative instincts, she acts as a central point of contact throughout each project, ensuring clarity, consistency, and seamless delivery.

Her work has taken place across New York, Los Angeles, Europe, and Asia, with experience supporting international teams and cross-cultural productions. Whether producing a flagship brand moment, a content-driven campaign, or a cultural exhibition, Sora brings refinement, intention, and trusted leadership to every collaboration.